Пражская информационная служба изменила свой дизайн

21.02.2014

С целью привлечения иностранных туристов Pražská informační služba провела ряд изменений в своем внешнем виде, а также в рекламе, которую использует для продвижения столицы Чехии в туристическом сообществе. В первую очередь был изменен сайт службы. Кроме того, в рекламных сообщениях Пражской информационной службы появятся английские короткие слова, например, известные всем Wow или Yum. Междометия направлены на то, чтобы «цеплять» определенную аудиторию, которая использует данный сленг в своем общении.

Название службы будет переведено на международный язык и будет выглядеть как Prague City Tourism.

На редизайн информационной службы было инвестировано около двух миллионов крон.

Власти города надеются, что эти вливания окупятся за счет повышенного внимания туристов к столице. В прошлом году Прага заняла 16-е место в рейтинге привлекательности для путешественников из разных стран мира read here.

Визовый центр Чехии в Москве предлагает Вам воспользоваться услугами по оформлению визы в Чехию.

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